India’s largest two wheeler maker, Hero MotoCorp (formerly known as Hero-Honda) has unveiled its new logo and brand identity in London, England, in the presence of stars such as Ranbir Kapoor, Shah Rukh Khan and Akon.
Dr. Brijmohan Lall, Chairman of the New Delhi-headquartered Hero MotoCorp Ltd., said “We have made a new beginning today which is filled with a lot of promise. While we will always look back with a lot of satisfaction at our achievements over the past 25 years, we will also now strive to replicate this glorious performance on the global stage. While we have been able to achieve all this due to the contributions of all our associates, be it our dealer friends, suppliers or employees, I have no doubt in my mind that we would not have possibly reached where we are today without the trust of our customers. I wish to thank them from the core of my heart and assure them that the ‘Customer’ will continue to remain at the core of everything that we do in future too. I am certain that with our new range of products, services and ever-spreading network, Hero MotoCorp will continue to spread customer delight in every market that it goes to.”
Managing Director and Chief Executive Officer Mr. Pawan Munjal said “The new Brand Hero epitomizes continuity and change in equal measure. While its fundamental values and enduring beliefs ensure continuity, the new proposition and identity also signal change. The new logo stands for the new face of India – that youthful energy and ‘can do’ spirit. It is in true sense the “Indian Catapult” which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion – a Leap of Faith.”
The new brand identity and logo, Hero MotoCorp, was developed by the London firm Wolff Olins.The logo was revealed on 9 August 2011 in London.Ranbir Kapoor has been signed as the brand ambassador.
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